IDIs (In-Depth Interviews)

Panel Junction conducts IDIs across all countries where we maintain strong, fast-growing proprietary online panels, covering Europe, the Middle East, Africa, Asia, and the Americas. In regions beyond our own coverage, we collaborate with vetted local partners to maintain our high standards globally.

Respondents are either pre-recruited or—especially for online interviews—identified in real-time based on their responses to targeted online surveys. This hybrid approach ensures speed, accuracy, and cost-efficiency.

Our interviews are led by native-speaking professionals, which minimizes language barriers, increases participant comfort, and improves data reliability. Should you prefer to use your own interviewer, we can manage recruitment, screening, and incentive handling, leaving you free to focus on the conversation.

All interviews are recorded for review and can be monitored live, providing clients and stakeholders with full visibility into the process.

We follow strict protocols to ensure every IDI delivers accurate and insightful results:

• A dedicated project manager oversees each project and maintains ongoing communication with your team

• Every project is supported by two senior-level local supervisors to ensure continuity and quality

• Interview guides and support materials are translated and validated by native speakers to preserve intent and clarity

• All interviewers are carefully briefed and selected based on relevance to the topic and industry experience

• Dual-layer quality checks are conducted on all deliverables by seasoned analysts before final delivery

Ideal for:

• Gaining insight into deep-seated consumer behaviors, attitudes, and motivations

• Exploring sensitive or complex topics where group dynamics may limit honesty

• Building early-stage understanding for product development, brand repositioning, or service innovation

• Identifying insights that can be later quantified or turned into strategic advantages

Discover the “why” behind the data—one meaningful conversation at a time.